Parental Instinct Sure, you have to make a lot of compromises as a parent. But when it comes to the safety of your kids? No way. When we became parents, we realized that none of the available car seats offered everything we wanted: best-in-class safety, convenience and style. Every car seat seemed to come with a trade-off. More safety meant less convenience. More convenience meant less style. We knew we could do better, so we did. Engineering Know-How Our background in the automotive industry got us thinking. Vehicles are designed with crash management systems. And seats are built on metal substructures. Why shouldn’t child car seats have the same safety technology? And why shouldn’t they include safety features that are standard in Europe, like rigid-LATCH systems and anti-rebound features? What’s more, kids in Sweden sit rear-facing until they turn four. We decided it was high time to make these advanced safety features and best practices available in North America. So we went ahead and built a car seat that we would buy – with the best of everything. Yes, it meant making a more expensive seat. But it also meant making a seat that’s built without compromise.